Privacy Policy

Last updated: February 12, 2026

1. Introduction

SponsorTrak ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our sponsor performance tracking platform.

2. Information We Collect

We may collect information about you in a variety of ways, including:

  • Account Information: Name, email address, and login credentials when you create an account.
  • Team & Brand Data: Team name, car number, driver information, logos, and brand settings you provide.
  • Social Media Data: When you connect social media accounts, we may access public profile information, post engagement metrics, and analytics data.
  • Sponsor Information: Sponsor company details, contact information, and sponsorship data you enter.
  • Media Files: Photos, logos, and videos you upload to the platform.
  • Usage Data: Information about how you interact with our platform, including pages visited and features used.

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our platform and services.
  • Generate sponsor value reports and analytics.
  • Create and schedule social media content on your behalf.
  • Process AI-generated content using your brand settings and preferences.
  • Communicate with you about your account and platform updates.
  • Ensure the security and integrity of our platform.

4. Third-Party Services

Our platform integrates with third-party services such as Facebook, Instagram, TikTok, YouTube, and X (Twitter). When you connect these services, their respective privacy policies also apply. We only access the data necessary to provide our services and do not sell your social media data to third parties.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide our services.

7. Data Deletion

You have the right to request deletion of your account and all associated personal data at any time. To delete your data, you may use any of the following methods:

  • In-App Deletion: Log in to your SponsorTrak account, navigate to Brand Settings → Danger Zone, and select "Delete Account." This will permanently remove all your data, including team profiles, sponsor records, social posts, media assets, and analytics.
  • Email Request: Send an email to our support team with the subject line "Data Deletion Request." Include the email address associated with your account. We will process your request and confirm deletion within 30 days.

Once your data is deleted, this action cannot be undone. Any connected third-party services (Facebook, TikTok, YouTube, etc.) will be disconnected, but you will need to revoke SponsorTrak's access directly from those platforms if desired.

8. Your Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate data.
  • Request deletion of your data.
  • Object to or restrict processing of your data.
  • Request a portable copy of your data.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us through the platform's support channels.